The results of the 2024 presidential election surprised many when it was revealed that former President Donald Trump had received a significant portion of the Latino and Hispanic vote. According to NBC News, Trump won 55% of the Latino male vote, beating Vice President Kamala Harris, who secured only 44%. However, Harris won a larger portion of the Latino women’s vote, with 58% compared to Trump’s 39%.
Abraham Enriquez, the founder of Bienvenido US, a conservative Latino advocacy group that helped mobilize Latino voters for Trump, explained why the results weren’t so surprising. He pointed out that Hispanic voters care more about values than race or ethnicity. Enriquez, who attended the Official Hispanic Inaugural Ball, explained that Trump’s campaign focused on issues important to many Latinos, such as economic opportunity, security, and patriotism. “If you speak the language of opportunity, of economic prosperity, of security, and love of country, you win the Hispanic vote,” Enriquez said. He also stated that Trump’s understanding of the changing Latino electorate gave him an edge over the Democrats, who he believed did not fully grasp how Latino voters were evolving.
Enriquez noted that the average age of Latinos in the U.S. is now 29, making them the youngest racial demographic. Most Latinos in America speak English as their first language, hold college degrees, and are more focused on topics like starting businesses and economic opportunity than on immigration issues. Trump, according to Enriquez, understood these shifts better than the Democrats, who he believes were still focused on outdated views.
Orlando Salazar, CEO of VOZ Media, also highlighted several factors contributing to Trump’s strong Latino support. He mentioned issues like the ongoing border crisis, the economy, and policies related to transgender issues that many Hispanic voters disagreed with. Additionally, Salazar pointed out that Trump had previously performed well with Hispanic voters during his first term. Combining these issues created a powerful mix that helped Trump secure significant Latino support in the 2024 election.
